Design / Illustration
UM Drake Chess not Checkers - Content Series Development for Vibe Magazine
Chess, Not Checkers.
A breakdown of how cultural paragons have made formulaic career moves to put themselves in a position to become walking paragons, and economic powerhouses. Drake has moved through his career as a formulaic artist who has meticulously placed himself in positions of power, to become a walking enterprise and economic powerhouse. from making himself a necessity to creating value behind his cosign, and becoming a pillar of economic success to the entire city of Toronto. Using his lyrics, we prove the intentionality behind each of his career moves.
Illustrators: Lydia Dizon, Zac Lux, Lauren Lee
Animators: Jane Yeon, Tom Whittle
Group Creative Director: Adam Vohlidka
Agency: Translation LLC. and UnitedMasters
2019