DESIGN

Caleborate

Logo exploration for the independent rapper, Caleborate. Our goal was to stay more dusty than digital in order to maintain a real, human element, while also creating a logo that can be modular. We stepped away from visuals and colors in the initial exploration phase to explore more modular logo looks with combinations of vectors and xerox glitches done by hand. Through the process of elimination from our client and creative directors, we focused on several variations of logos, modified them as needed, and create various comps for how a Caleborate logo would live in the real world. The logo option displayed on this page is one of the finals that I worked on with our team’s CD.

Group Creative Director: Adam Vohlidka

Agency: Translation LLC. and UnitedMasters

2018