DESIGN

bark + The Office

Can you hear the theme song when you see this creative? I do too.

We channeled the Dunder Mifflin mentality of “Limitless Paper in a Paperless World” for this short campaign. You can see that in the way we use the layering of papers large and small throughout the creative assets, but also in the copy within the assets. There’s nothing The Office fans love more than quoting their favorite show and knowing that a brand gets that level of fandom, because let’s be honest, we’re fans too!

Customers who signed up during this promo got all of these iconic The Office toys for their dogs. From the multi-part World’s Best Boss Mug (with Jan’s Serenity Candle inside) to the extra large pot of Kevin’s Famous Chili, we had so much fun designing the assets for this campaign. The most fun part was our amazing photoshoot where we designed a set to reflect the lighting and decor of the confessional shots from the TV show. It was my first foray into photoshoot direction with the support of my Art Director behind me.

Art Director: Leslie Leighton

Designer: Lydia Dizon

Copy Writer: Katie Kirnan

2022